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Aroma d.d, Art Dealer & Management Services find out original Vietnamese artworks
The website of Aroma d.d is not only the Website of Contemporary Vietnamese Art - Introduction and Vietnamese Paintings Sell - Online Art Gallery but also forum which would provide Vietnamese artist’s new point of views, opinions, discussions as well as very useful information about art for Vietnamese fine art - photography - lovers.
We believe that our webpage will be a tool serving legitimate curiousness. And by this webpage, audience as well as viewers will find details, reasons and information to strengthen love and belief for Vietnamese Painting.*
Live Talks and Articles about Vietnamese Contemporary Art and Related Questions on our website have been updated every week or less than a week, 2 - 3 days only. Please keep to exciting and usefull Live Talks and Articles updated by our Editorial Desk!
New ideas for new activities - the reason why Aroma d.d has chosen the active work method
Aroma d.d represents a brand-new area of art business activities not only in Hanoi, but also in the whole of Vietnam.
We can see this right in Aroma d.d’s logo.
Aroma d.d operates under 2 forms: as an Art Dealer and as an Artist Management and Representative Agency.
With 4 year experience in art business field, Aroma d.d as a pioneer has the clear awareness of Vienam’s art business background and set up by itself a new daring and full responsible way.
In Vietnam’s art climate, especially in painting field, the creative activities of artists and the business of galleries are always two separated activities.
The galleries’ business is merely buying and selling the works of artists.
In fact, the galleries also have active effects on career of artists. But these activities are only limited in advertising, printing publication related to the works which are bought by galleries.
In other words, these promoting activities of galleries help themselves sell more paintings easily and increase their profit.
Obviously, galleries lack investment and significant support for artist.
Because of separated activities between artist and “gallery” businessman, the paintings do not have many opportunities introduced into public in local as well as international such as through organizing exhibitions or shows, printing publication to introduce the works by galleries, exchanging creative ideas and art knowledge among artists…
This introduction of galleries is very necessary for artists, especially young ones. In addition, many young artists with new creation and style do not have enough financial condition as well as the confidence in themselves (which is shown by the support from galleries) to pursue their career.
If artists receive highly valuable supports from galleries, they have more chance to experiment their artistic ideas through creating paintings, more chance to contact, to affirm and gradually establish themselves in artistic circles inside and outside Vietnam
Many disadvantages exist in this background. There are disadvantages to galleries’ own business, to artist creation and to Vietnamese Fine Art in general, particularly a huge waste of artistic talent.
Those are not only contextual disadvantages.
The long - term strategic activities such as nurturing and incubating emerging artist play an important role in galleries’ operation.
It is important for galleries to promote young artists to art-loving audience by seeking and discovering new talents, organizing and sponsoring exhibitions as well as other promotional activities.
Through its professional activities with experiences in art business, financial power and relationships… Galleries must be an intermediary between artists and art-lovers. By doing that, the galleries give an unestablished artist an opportunity to reach a wider audience.Moreover; galleries also express their significant role in the development of fine art.
Such close relationship and mutual influence promote the common development for both sides: Gallery and Artist.
Therefore, each side including gallery and artist can improve its own professionalism and concentrate on its field.
With Gallery, it becomes the art businessman with its full meaning, integrating with business community in the world.
With Vietnamese Artists, they become an unseparated part not only in Asian art circle but also in the world art one.
In acting as a representative is common in the world. However, in the context of current economic development in Vietnam, the Aroma d d’s activities such as art business and the artist representative agency are considered to be creative and suitable with common development as well as indentify that Aroma d.d is a full responsible businessman.
Aroma d.d does not limit itself in promoting artists and their works purely for profit. In acting as an artist management & representative agency, the gallery also takes responsibility for the artists’ career development.
With the role of Artist Management and Representative Agency, Aroma d.d will promote further more the activities in investing and introducing the artists and their works to art - loving audience. Aroma d.d commits pursuing the creative career with its own atists, strengthening the artists’ position in the world of art closely connecting with their deep personal creative styles.
As a legal representative, Aroma d.d sticks not only interest but also very important responsibility for its artists. And Aroma d.d also strengthens the artist’s responsibility for his artistic activities.
Criterion and purpose of Aroma d.d, Art Dealer & Management Services
Vietnamese contemporary painting is attracting the attention of art - loving audience all over the world by its charming freshness and uniqueness.
Right at the beginning of Renovation (Doi Moi) process, Vietnam has attracted a lot of attention of the world.
And Vietnamese Contemporary Fine Art as a vibrant sound awakened passion of art-lovers in the world.
Vienamese painting which has attacted the attention of art - loving audience is firstly due to its originality.Vietnamese art works carry by themselves traditional values and influences of Europe modern creative style. The mixture creates special actractiveness for works of Vietnamese artists, particularly the mixture of Western material (oil) with Eastern material (lacquer), of the soul of Asian students with the help and guidance of European teachers.
That mixture creates special attraction for works of Vietnamese artists.
All creates original and renowned Vietnamese Contemporary Fine Art.
Being attracted by Vietnamese painting, after studying and doing thebusiness in Europe for a long time, I came back Vietnam and opened the gallery with the intention that it will be:
- place where I do the more deep studies for Vietnamese painting.
- place for the exchange with Vietnamese artists.
- place for the exhibition and doing the business art works of Vietnamese artist generations.
Van Thi Ngoc Hai**,
Aroma d.d’s manager, mrs.
Aroma d.d’s main purpose is the exhibition, doing business as well as Vietnamese artist management and representative agency.
Aroma d.d’s new approach method expresses deep influence of European scientific, professional and strategic work method which Mrs.Hai has received after 10 years living there.
To achieve this goal, Aroma d.d focuses on working with its artists.
Aroma d.d tries to mobilize every potentiality to foster the artist creativity and development, making great contribution to confirm the artists’ positions in their art field.
Presently, Aroma d.d is proudly exclusively introducing, promoting, dealing and representing Vitenamese artists in three areas (divided relatively basing on material and object which artists develop):
Vietnamese Tradition
* Lê Trí DÅ©ng [b.1949], Master in painting in Chinese ink and gouache paintings on folk papers
* Trương Äình Hào [b.1937], Master in gouache painting on newspaper and lacquer
* Phạm Viết Hồng Lam [b.1946], Master in gouache painting on silk, paper and paper collage art works
Vietnamese Contemporary
* Phạm Tô Chiêm [b.1965], abstract oil painting on canvas
* Phạm Kiến Giang [b.1969], extremely quite Vietnamese countryside lapdscape oil painting on canvas
* Lương Thị Hiện [b.1978] with sharpened Chinese ink painting on paper
* Nguyá»…n Thế Hùng [b.1981], depply personal oil painting on canvas
* Nguyá»…n Tô Ngá»c [b.1952], oil painting on canvas about Vietnamese water rice culture
* Trần Trung Sơn [b.1978], very special oil painting combined with Do paper on canvas
* Trịnh Minh Tiến [b.1983], talented artist with water color painting on paper
* Phạm Thị Tú Uyên [b.1967], young emerging woman artist with enlightened Buddhism spirit.
Vietnamese Emotion
* Nguyá»…n Hoài Linh [b.1967], photographer with a compassionate lens for his fellow-creature
(* It is the way an author wrote in his book of world painting history).
(** Mrs Van Thi Ngoc Hai is founder, owner and manager of Aroma d.d, Art Dealer and Management Services).
Package
The below are instructions about steps to pack one painting:
 1. Prepare covering paper to protect the surface of painting
 2. Box and covering paper are ready to pack painting
 3. Painting is put carefully in box. Box is made suitably with size of each painting
 4. Painting is ready to put into box
 5. Painting is sold together with its Original Certificate with signature of artist; invoice for purchase, invoice for package and transport
 6. Then painting box is closed tightly by small nails
 7. Address of customer is attached carefully on surface of box
 8. Customer's information is protected carefully during process of transport
 9. Box is sticked by adhesive tape for all edges to ensure absolute safety of artwork
 10. Box containing artwork is ready to send to customer Nr. 1
 11. Box containing artwork is ready to send to customer Nr. 2
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